I can't imagine things like that are "getting people into film photography", to be honest.
I think it's pretty hard to take satisfying photos with a piece of plastic like this thing,
it costs money (and time), and the average novice will think "fuck it, I can do better with my iPhone" after the first roll of film.
I think, if anything, it's proper high quality cameras that may be getting people "into film".
I can't imagine things like that are "getting people into film photography", to be honest.
I think it's pretty hard to take satisfying photos with a piece of plastic like this thing,
it costs money (and time), and the average novice will think "fuck it, I can do better with my iPhone" after the first roll of film.
I think, if anything, it's proper high quality cameras that may be getting people "into film".