Shop assistant wanted in East Dulwich

Sensible stuff then : I don't think we should judge this prior to someone applying and doing the job first and maybe they can inform us on here how its going.

The post wasn't judged on the level of pay, it was judged on the cuntishness with which it was put across.

If it had said 'In a tough market we need to keep our prices competitive and therefore our overheads low, so all we can initially offer is basic minimum wage, but work hard and prove yourself worth more and it could go up from there.'

Then I think the response would have been very different.