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@DFP
I think £100 is jolly cheap for brand new nikes, with the latest "fashion" concepts and materials etc.. Like SP said, it is a lot of innovation to keep up, even if it is perceived abstract value they are putting into the product.
It is especially cheap when you consider inflation.
Back when I was a wee lad, top end trainers all still cost similar prices when minimum wage was like £2/h. People still bought them, including poor single parents who got them for their kids on credit, everyone was sporting a fresh pair of Jordan's or whatever regardless of them costing more than their families entire weekly income.
If things like this cost any less than the £100 ballpark, they would lose their attraction.
Just like how no one would wear Vision skate shoes since they started being sold in sports world for £10-£15 (except me of course who loves them)