Helios Lights/GPS tracker in the bars

I really like this idea. It's just too expensive and the bars are really ugly. 200 dollars for the black or white version. If it was possible to integrate this in a normal handlebar for, let's say, 50 dollars, I would purchase this.

less than £15 quid?
http://www.planet-x-bikes.co.uk/i/q/LITACXLUM/tacx_lumos_front_and_rear_handle_bar_led_set
(no idea if they work/quality etc)