Is it time to start calling out bad cyclists?

Not on a public forum obviously.
He's there every day like clockwork apparently so I'll give him a chance to apologise for his actions before I go to his boss.
I've been pretty shook up about it all day since it happened. Nearest miss with a member of public I've seen in 6yrs of tree work in london. I value my life so stay the fuck out of the way when shit gets real and don't appreciate having to risk it cos one person doesn't value theirs and thinks they can dodge half a dozen branches falling towards them.

Well, I originally meant shop to his boss, but actually on second thoughts...

.. that might just result in him getting trouble / the sack, when the reason he's cycling like a twat is almost certainly their piss poor pay and working conditions. Sooooo in retrospect maybe don't shop, unless he is unresponsive to a polite word about the risks of mad fixie skiddrs under tree surgery?