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thanks hma, but keener to keep it within the London Cyclist community - if possible;
was encouraged by meeting Atomic 22 at Spin London on Saturday;
they thought it was a good idea, and its compatible with their idea of securing components to the frame;
as for a Kickstarter campaign, despite surely unsurpassable global coverage, i've heard a suggestion that BS's $150k target was only reached via $40k of in-house pledges;
but, as for the #BicycleMovementAlert, the aim was for it to be produced within say £50, so 100 units would only need £5000 to be raised - as for a minimum production run - i've made an enquiry to a professional..