Is it time to start calling out bad cyclists?

Having changed office address and therefore commute route (to one with startling quantities of chumps), I have realised that not only do we have our own nicely marked out advanced stopping zones, but there are also these amazing invisible ASLs ahead of the painted ones, clearly for elite cyclists. Bottom of Rosebery Avenue this morning, I was the only cyclist within the ASL while 12 others were in the new invisible one. What a fool I felt. When were these introduced?

In Brighton, ASL's are strictly for taxi drivers...