Really? 13kg for a brakeless fixie skidder costing £800 is a long way from light. You have to assume that the morons who churn out this shit don't have a working internet connection, otherwise they might notice that the 2kg lighter and £500 cheaper Vitus Vee1 does more for much less, and I'd wager the Vitus shipping carton has no more volume than that of this ludicrous excrescence.
Sometimes often, people's buying habits are based not solely on (observably) rational factors. 13kg is "light enough" to make a rideable town bike, if you're after a bike made from wood (for example). It's light considering that the frame is solid wood, rather than bamboo or hollow milled monocoque, and it makes a stronger statement than a Calfree or Renovo. I don't agree with the practicalities of the bike either, but in broader design terms, once the prerequisite functional attributes are addressed (i.e. it's a working comfort/cruiser town bike at a reasonable weight) then most people are more interested in emotional factors than rational ones.
Sometimesoften, people's buying habits are based not solely on (observably) rational factors. 13kg is "light enough" to make a rideable town bike, if you're after a bike made from wood (for example). It's light considering that the frame is solid wood, rather than bamboo or hollow milled monocoque, and it makes a stronger statement than a Calfree or Renovo. I don't agree with the practicalities of the bike either, but in broader design terms, once the prerequisite functional attributes are addressed (i.e. it's a working comfort/cruiser town bike at a reasonable weight) then most people are more interested in emotional factors than rational ones.