Rapha, nice but a bit pricey?

What are peoples thoughts on head to toe Rapha?

I know a few people on here must do it..

I popped in the shop on Brewer Street on saturday with the girlfriend, to check out the new stuff. A group of about 5 were sat supping coffee and eating cake dressed completely in Rapha.

I do it all the time (although I do make exceptions for club kit) as I'm basically lazy.

Rapha do mail order and they have everything I need so it makes sense to get it all from one place. It is also very good an, although pricey, it does last - if it didn't I'd be head to toe in something else. They only thing that isn't Rapha is winter gloves and (from next year) overshoes as I haven't been very impressed with them.

I tend to buy all my non-cycling clothes from the same shop too. I just find it easier.