Rapha, nice but a bit pricey?

I'd get the whole kit, just because it looks cool and works well, I'm not interested into buying into their dream though, climbing mountains in Italy in the pain cave, who wants to be in pain? Pain is bad, literally hundreds of years of evolution has taught us that.

I for one want to sweat and suffer in black and white, while staring purposely down at my front tyre. Possibly even in sepia, while staring at the climb ahead in brace determination.

Seems so much better than being all puffed up and red faced in technicolour.