Rapha, nice but a bit pricey?

What are peoples thoughts on head to toe Rapha?

I know a few people on here must do it..

I popped in the shop on Brewer Street on saturday with the girlfriend, to check out the new stuff. A group of about 5 were sat supping coffee and eating cake dressed completely in Rapha.

I would if I could afford it. Currently dressed in head-to-toe Uniqlo, even my boxer shorts. Hang on, I'll take a pic...