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@Itisaboutthebike
I don't think I could ever be a full kit wanker no matter how good it looks. I just think it would make me look to keen or trying to hard. Fair play if thats your game. It would be similar to having an amazing bike and being shit, to me. I like having an old pair of shitty specialized shorts with the logos half coming off... I have a decent top. And the colours match.
I think that aesthetically speaking if you're careful with colour and pattern you can mix and match brands with out to much trouble.
I'm on the mailing list for Competitive Cyclist, an American bike chain shop. Some of the gear you can get over there that you can't here is pretty sexy. No brands spring to mind at the moment though but easily on a par with Rapha.