• Some Belgian friends are bringing their cycle themed clothing Coureur du Monde to London with a launch promising free beer and frieten in Shoreditch. They've got a Facebook invite but you'll also find details below. Should be a good way to unwind at the end of the week, particularly if the weather is good.

    FRIDAY 26th APRIL
    ◆ 17.00 - 22.00 ◆

    We come well packed.
    Our front and back pockets are stuffed with:
    ✔ Belgian 'Palm' beer
    ✔ freshly cut fries

    Meet us after work to check our unique polo shirts
    have a well-earned Belgian beer
    nibble on some fresh fries
    and shake hands & hips at the same time!
    ✚ behold our cycling's golden age mini-expo.

    AT TOKYOBIKE
    87-89 TABERNACLE STREET
    LONDON, EC2A 4BA
    www.tokyobike.co.uk

  • sounds good, will be there!

  • I love the sound of Belgian beer, bikes and frites but fear it will be overrun with hipsters : /

  • what's with the pockets on the front of the shirts?

  • what's with the pockets on the front of the shirts?

    *"On the one hand, Coureur shirts are rooted in cycling’s heroic culture. Bred in bravery and timeless nonchalance. With front and back pockets as Coureur’s unique signature. But while earlier decades serve as the jumping off point for our designs, Coureur du Monde is made for contemporary tastes."*

  • I can read, I'm just wondering why? You could also put in shoulder pads as a 'unique signature', but do they serve any purpose? Would one put a map or route card on their chest? Usually when I'm riding I want as much ventilation as possible in that area, not an extra layer of fabric for a massive pocket which doesn't look practical or comfortable to use.

  • I'm with the dog on this one.

  • not saying that I'd want front pockets, but jerseys in the early 20th c had front pockets right? a nod to them?

  • Great, front pockets, another way to emphasise my moobs >>>>>>>>>>>>

  • Or hide them.

  • I love the sound of Belgian beer, bikes and frites but fear it will be overrun with hipsters : /

    Surely all the hipsters will already be on the Guinness ride?

  • Well spotted that woman.

  • This is happening a week from today...here's a video from their launch across the Channel

    LAUNCH PARTY | 22.03.2013 on Vimeo

  • Giving this a final plug...hopefully see some of you down there tomorrow

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2013-04-26 Coureur du Monde launch - free beer and frites

Posted by Avatar for Gustav @Gustav

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