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@carson
Love is a desire for what [we think] will absent the pain of what we know deep down is an essentially empty , solitary existence. Hate is what we feel when we realise that that which we love is incapable of absenting that pain. We still desire, and so love, but we still pain too and so the object of our love becomes itself a source of pain as we recognise the futility of our desire. For that which we love the most do we suffer most and so give voice to our suffering in hate.
In other words we are seduced by Rapha packaging their goods with our cycling dreams and so desire them greatly. But then we realise that its just stuff and can't really make us happy. But we still love it, and at the same time see it for what it is and hate it for the ultimate sense of dissapointment and disillusion we are left with. E.g when we see obese estate agents in Rapha making a mockery of our dreams.