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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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@Kidneys
You could display the bikes and the project story at LMNH and have the first (40% of?) tickets available at the counter and other bikey hotspots in the city.
Then have a online donation system set up for the rest of the numbers..?
If you underestimate demand and hit the target before the deadline, you can always make more numbers available.