How can we get more people to take up cycle training?

I suppose the question is why so few appreciate the value of input from an expert in urban cycling skills whereas in many other fields no one would doubt the benefit of ... say guitar tuition, or language teaching or fencing coaching

Excellent question. In most countries, instructors and coaches are respected for their knowledge and hard work they put in to the furthering of that knowledge and experience.

I'm sure driving instructors here are more 'tolerated' rather than respected, whereas sports coaches, instructors and trainers are often looked at with derision and suspicion. How many people snigger with dismissal when someone says they're a personal trainer?

All part of the UK society attitude that "I know what's best for me". Probably something to do with the war.