Hip Hop Skid Bikes / Hipster Sleds / HHSB

Does it really matter?

It only annoys the morons in the porn thread.

does the print on the rear hub really got the wrong direction?
http://www.flickr.com/photos/presskind/8246407031/in/set-72157632173767451/

I always thought font should be facing forward

bottom of lettering towards the back

correct me if im wrong.

With the greatest of respect to you Mancini. It really does matter.

Its how a wheel is meant to be built. It's a visual cue to installing say a front wheel in a rush. Or if you were relacing a wheel/hub with new spokes that you had your orientation right (through the valve hole you should be able to read the branding orientated as SKRTLUV said).

It's out of the norm to see branding orientated this way. So it's worth commenting on - especially as this isn't a flip-flop hub/wheel.