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@Oliver Schick
On a serious note, I genuinely don't think that 'Foffa' works well as a brand name in English. Obviously, it's Dani's surname and he didn't choose it, and it is also distinctive and easy to remember, and he is perfectly free to choose the name of his own company. :) However, phonetically, I think there are too many problematic connotations. There's obviously 'to faff', and I was also surprised to find this rich seam of phonetically related expressions on Urban Dictionary:
http://www.urbandictionary.com/define.php?term=foff
http://www.urbandictionary.com/define.php?term=fuff
http://www.urbandictionary.com/define.php?term=fiff
http://www.urbandictionary.com/define.php?term=feff
As an old person, as ever I have no idea whether anyone actually uses any of these expressions, and in time Urban Dictionary will probably contain every random combination of four letters, but note that they all have negative connotations. Much as I don't know anything about branding, I would not want to position the sound of my brand name close to them.