Foffa Bikes

If people want to spend £3k on a bike without putting any thought into whether it is the most cost effective purchase, whether they could source all the parts and build it themselves and so on then what is the problem?

The problem is that we like cycling. Look at where that £3k is going, and what it's getting. It's going into some chancer's pocket, and getting a poorly thought out build which will go in the detached garage of a garish Barrett home alongside all the other short-lived toys before it has 500 miles under it's ill-considered wheels. It might not be possible to steer Foffa's customers from the path of brainless consumption, but wouldn't you rather we tried, in our own little way? Somebody clueless enough to buy that Foffa would be far better off, as would the cycling economy of London, if he spent £2k on a more appropriately specified Condor and the balance on being taught how to set up, ride and maintain his new bike.