Foffa Bikes

Right. So you're now saying that your actual prices are cheaper than the RRP trade prices you yourself used to justify the pricing on that build? Why wouldn't you just use the actual prices you charge?

All I simply did was to quote the industry recommended retail prices for the components used to give you an idea of how much that build might cost, regardless of how much we have decided to charge for our parts.

And yes, not all the frames we used for our reconditioned builds were Legnano or 531, but the resprayed carlton or raleigh jobs were around the £250 mark, so I am not really sure what you expect from a £250 bike anyway (which we were still giving warranty for) while still trying to run a business.