Foffa Bikes

Whilst you are correct about CRC's sources, I can tell you that their retail is still very much more than trade+vat from a typical wholesaler. Regardless of volume.

I think if some of you saw the paperwork with cost price, trade price and RRP breakdowns from somewhere like Madison, you'd be rather surprised.
Retailers aren't charities, they need profit. However, intelligent and successful retailers are able to make profit without relying on customer's naivety.

I have seen the paperwork, I've done the comparisons and placed the orders. CRCs free shipping very often makes them the cheaper option. Not do often but still quite regularly they are the cheaper option even without considering postage.