Lance Armstrong... greatest doper there was or ever will be

BTW did I tell you that I am starting a charity to help fight getting old. I wont actually try to stop the passage of time but I will talk to people who are getting older, about getting older whilst we are both getting older. I will do this in the pub. With people I know.

I will not take any money from the charity but will need a new bike to get to the pub on. And a few bob for drinks.

To show support I will sell you a watch. It can be a constant remainder of the passage of time and the need to fight it. I will not be fighting it. The watch will cost £100 and be made by my corporate partner Casio. Who will sponsor my trips to the pub. This sponsorship will be in no way related to my charity.

This is a fantastic idea, may I suggest the name 'Livelong'?