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@snoops
It's the money. I don't believe you should try and make money from other people's creativity; hire them, consult them, bring them into your business if you like their output – that's how you nurture new talent. The way the internet is going, we are going to be left with no photographers/video-makers left as you can't earn a wage. Your work is taken from you for promotional activities as soon as you try and gain some exposure by publishing online. It's ridiculous.
321KILL is basically an aggregator site, a site which only exists to show other peoples work outside of the context that they intended it to be shown. There is a very interesting white paper that you can read on aggregator site law and best practice here. If you run an aggregator site, I suggest you read it as it covers copyright law also – the paper is about news aggregators but you can apply most to video aggregator too.
I know it's boring to read this stuff, but it's very important for the future of original content on the web. If aggregators keep making money from other peoples work, people will stop creating new work and then aggregators will be empty and we will have no news/art/documentary.
David Carr made a brilliant illustration of aggregators in the documentary Page One: Inside The New York Times. It's worth a look.
I'd like to think I count Kenny NS as a friend, we had a blast in Berlin 2010. I haven't spent much time with Max NS but I've heard he's cool, too. I really like NS. I just really don't like aggregator sites or appropriating creative work by others for corporate (however small) promotion.