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@Northern_Standard
Oh yes, we are rolling in it! I am typing this on my gold plated keyboard while I watch the zeros being added to my bank balance. But seriously, yes, we would be lying if we said this was not a business venture. 321kill is a completely free and open website designed to provide entertainment for bike polo enthusiasts and to (hopefully) drive more people to our website. We have not subjected users to advertising nor are we pressing people to buy our products. We are simply doing what thousands of other websites do in a perfectly legal way (thanks John). I can understand if this can lead to the moral dilema you illustrated and appreciate that you brought this up.
Its fine if you want to piss on us. Trust me, I can take it. But please just keep in mind that at the end of the day, we are a small business... minuscule actually. We (me) are attempting to earn a living by making cool shit for bike polo. We are trying to do it in a cool, fun, interactive way.