Rapha, nice but a bit pricey?

I'm trying to work out if the Sky kit will be available in a lot of other stores or will be almost exclusive to Rapha like their current offerings.

Surely they'd want it available in as many shops as possible?

I should bloody well think so. Sales of team gear is massive on the continent and in the US. Pending on Team Sky success, sales of team gear is likely to be Rapha's greatest asset.