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@danwentskiing
The longer I spend in bike retail the more skeptical I get about discounting. Online retailers compete on price far more than anything else (service/convenience/advice/support etc), and none of them are beyond manipulating the rules in order to achieve the highest headline discount rate. Sometimes the bargains are real, other times they are not.
It's just a bit annoying when you know what you're buying (we all have a conception of the real value of a Pompino for example) but it's disgraceful when the larger retailers manipulate their considerably less informed customers. Halfords spring to mind when they purposefully over-price a bike for a few weeks, then take 50% off, when it was only ever intended/specced/designed to sell for the 'sale' price.
It worries me how much I fall for this when I buy shit I know/care nothing about (pretty much any domestic/electronic appliance).
Rant over.