The comparison with twitter is interesting. The turmoil they are currently going through will, no doubt, end up as a Harvard Business School case study on the difficulties of monetising success online. In particular, it is interesting how the independent developers that were so integral to Twitter's early success are now a risk to their business because they stand between twitter (and its advertisers) and the users.
How is Microcosm different? A sponsored tweet can be ignored by a twitter client. Similarly, what's to stop a Microcosm client "capturing" an affiliate link and replacing it with its own affiliate link?
The comparison with twitter is interesting. The turmoil they are currently going through will, no doubt, end up as a Harvard Business School case study on the difficulties of monetising success online. In particular, it is interesting how the independent developers that were so integral to Twitter's early success are now a risk to their business because they stand between twitter (and its advertisers) and the users.
How is Microcosm different? A sponsored tweet can be ignored by a twitter client. Similarly, what's to stop a Microcosm client "capturing" an affiliate link and replacing it with its own affiliate link?