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@EMM
when I first started getting into bikes I didn't realise that people actually used it as a tool for socialising. I thought it was something you did privately. Although Birmingham appears void of cyclists at the moment, I reckon that it is in fact the opposite. It is just that people don't know what tot do with it. If people see that being with bikes and people at the same time is an actual thing then they will look for more ways to enjoy their bike socially. It's all about exposure..
Saying that however, I think just ringing up the paper like I said before isn't going to do it. it's the wrong audience.