Good article.. and like Trevor Ward, i'm not ashamed to say I own a few Rapha garms myself, in-fact most of the gear I have is Rapha. By that i mean I've bought a couple of jerseys, bib shorts and some base layers and have found i don't need anything else. It's dam pricey for sure but I suppose, like most things, if you're willing to pay it's the best quality.
The funny thing is is that i first bought Rapha clothing because the distinct lack of branding on their clothes. Most cycle clothing, and sports clothing is plastered with garish brand names whilst Rapha remained subtle. Only later did i become so aware of the brand, but to be honest videos such as their Continental series only got me more into cycling. Which can't be a bad thing.
agreed, +1