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@MrDrem
The affiliate links can make a huge amount too though. Take a look at the MoneySavingExpert site for example. It's cash is mostly made from affiliate links as I understand it. They have them everywhere, in the articles, the forum (although for the forum, see http://www.moneysavingexpert.com/site/skimlinks )
As I understand it MSE mostly makes it's from the links in articles that it produces though, Microco.sm would be doing it by piggybacking on user generated content, and by the volume of that.
High volume, low cost. I think that given the mockups (and if my reading of them is correct) Microco.sm has a good chance of challenging in places that might not be expected. The gallery pages have potential for example, as I think they look better for sharing and getting feedback on photos than say Picassa or Flickr, and I'd be interested to see more of this sort of page too, buts thats a way out at the moment.
On a totally unrelated note, is it MicroCo.sm, microcosm.app or Microco.sm, or somthing totally diffrent?