Rapha, nice but a bit pricey?

"Strong brands with a clear identity are an easy thing to parody. Given that our overarching objective is to help make road cycling the most popular sport in the world, being exclusive for any reason certainly isn't in our interest." - Rapha

Ok then Rapha if you're serious about being accessable throw a bone to the grass roots and put the price of the classic pieces (like baselayers) back from 'outrageous' to 'pricey'.

Young and cash strapped racers don't ride Rapha and that's of your own making.

Considering the current price of non-Rapha Sky clobber I don't see that happening any time soon, the opposite more like.

Presumably they only want to make it the most popular sport with specific tax bands