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  • http://www.guardian.co.uk/environment/bike-blog/2012/nov/07/spoof-website-rapha-cycling

    The Guardian proving it has the finger on the pulse, linking the JVA's spoof website, then proceeds to give Rapha a bit of a savaging. Apologies if this is a re

    "Strong brands with a clear identity are an easy thing to parody. Given that our overarching objective is to help make road cycling the most popular sport in the world, being exclusive for any reason certainly isn't in our interest." - Rapha

    Ok then Rapha if you're serious about being accessable throw a bone to the grass roots and put the price of the classic pieces (like baselayers) back from 'outrageous' to 'pricey'.

    Young and cash strapped racers don't ride Rapha and that's of your own making.

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