causing some ripples on twitter
Quite some ripples. My guess is that if they left the ride-smart.org site up for 24 hours there would have been a boycott of the brands that pay Karmarama a fortune to keep on advertising. The original site and signs around London were the worst sort of deliberate victim blaming I have ever seen.
Road.cc analysed the content then explored the background to these ads. I wonder who paid for it all, and why. Good work at advertise-smart.org