• Jeez, reading those I might be tempted to be an investor and not a patron. But I'll have to think about it for now.

    That's market potential if I can saturate it. That's big dream stuff, not a guaranteed bet.

    The odds are always against new companies, and against them then gaining their full potential.

    Most companies fail. Investments are risky... you might lose it all. Don't invest what you can't realistically afford to lose.

    All that said... it is the potential that makes me dream big. It's such an enormous amount of work and sacrifice, and whilst no-one can say whether it fully delivers it's potential... the fact that it has potential is a wonderful thing. Then it's up to me to execute such that I tap into it as much as possible.

    I'm always mindful of Greg LeMond though... "You don't suffer, kill yourself and take the risks I take just for money. I love bike racing.".

    I'm not doing this for money... and I wouldn't suggest you invest solely for money... the risk is massive. I do this because I love this forum, other forums, the ways that forums can change lives and potentially the world.

    I think it's a good investment from that perspective... and a risky startup from the purely startup financial perspective.

    Ultimately: define success.

    I'll be happy if I can just transform LFGSS and solve the problems we've had for other cities whilst helping other groups around cycling.

    I'd be overwhelmed, blown away and humbled if it goes further than that.

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