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@dubtap
Out of the blue a new British registered womens cycling team Honda-DTPC with the Olympic pursuiters, Laura Trott, Elinor Barker and Giorgia Bronzini with sponsorship from Bradley Wiggins' foundation.
The bit about further naming rights still being negotiated with a "UK based global company" maybe Sky?
http://www.guardian.co.uk/sport/2012/nov/06/olympic-women-bradley-wiggins-cycling