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  • Wrote a long email to Baracuta about their strategy going forward too, hope they get back. Great old English company who make the best harringtons bar NONE. But they've cheapened the fuck out of the brand by doing loads of shite versions of their jackets, in useless colours, naff accessories and loads of tat no one's going to buy. The result of which is they're constantly spamming me with MORE ITEMS IN SALE, FURTHER REDUCTIONS emails. Mates, just bite the bullet and sell the lot off at a quid a piece on some special mini-website, clean up the main site and do the following: concentrate on keeping good stocks of your basic harringtons in black, navy, beige, red and maroon. Do a few special editions in melton wool, Harris tweed, that sort of thing. Branch out into a few well chosen, well made classics like a pea coat in black, navy and camel, lined with the Fraser tartan. Do a really good mac. Perhaps some tapered chinos, your lovely penny loafers and a tasteful range of knitwear. Focus! Be small, be good.

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