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You'll find the part of my post which you quoted first was in response to this: "Nike have no ethics, they have just calculated that today is the day when they can make more money by disowning Armstrong than they can by sponsoring him." I have no problem with them making this decision. This is what they would do with any athlete they sponsor. This is what any sponsor would likely do.
But since you've decided to respond with something out of context: How were the "actively" supporting a cheater? Were they buying his EPO? This is essentially my question. And I think you'll find I was asking for the non-simple answer. But you seem more interested in giving pithy answers, so feel free to just ignore me.