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I think that's fair enough and not surprising. That's the way the game is played. You don't sponsor people for their bad press. I don't actually think that's even close to the least ethical thing Nike has done. By fucking miles. In fact, I have no problem with it whatsoever.
But why on earth would they risk themselves by bribing people, or being "in on the secret"? Why would Lance even tell "them"? This is the stuff I don't get.