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@gbj_tester
At the very least it means they didn't care, or didn't even do any due diligence. It's been common knowledge that Armstrong was a doper for over a decade, so anybody who wanted entirely to avoid the reputational damage of being associated with a doping program wouldn't have touched him with a 10 foot pole. All the sponsors were in it for short term gain, calculating that they'd make so much money off him before the shit hit the fan that any losses after that would be inconsequential. Nike have no ethics, they have just calculated that today is the day when they can make more money by disowning Armstrong than they can by sponsoring him.