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@moog
I can only speak for myself but I have no issue with receiving free stuff/the league getting money (if that would ever happen) when the supplier of the above wares wants nothing in return other than potential future sales from the receivers.
When the sponsor gets nothing tangible in return (eg X number of mentions on twitter, name on the trophy, banners at games, naming the league) and has no say in how the league operates I see it more as free samples than sponsorship.
Other's less swayed by free shit may see things differently though