Rapha, nice but a bit pricey?

Think where the sample sales were. East London.
A slight reduction in prices is a small sacrifice for shifting stock and creating brand buzz/awareness.
These things are great to drive traffic to the website and help brand profiling.

Sample sales always make sense to me, as long as there are samples to sell/old stock to shift. They don't make the brand look cheap - they just create hype

agree