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@dancing james
Finally you have offered some positive suggestions, well done.
Though have you considered the inherent danger of giving a card to someone who is not a great cyclist while they are riding along. Also much like giving advice, the manner in which it is given could affect how they are received. Why will giving a card to someone be any different to giving them advice.
CTUK have already done 10 top tips for cyclists cards and they do get handed out at events like Dr Bikes and during training.
The term is off the cuff but don't worry about that.