What time is it? Watches and horology

like the race winner zipping up his jersey and ensuring his cap is on straight as he crosses the line
andy murray does right by his sponsors

http://www.bbc.co.uk/news/business-19555480

daily telegraph
Andy Murray panics at end of US Open victory after misplacing his sponsor's watch before receiving his trophy

    ** After becoming Britain's first male grand slam winner on an emotional night in    New York, Andy Murray dropped to his knees, took off his wristbands and    discovered one element of his timing was missing on the night. Rather than a    roar of victory his first words were: "I don't have my watch."   **