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my comment is a minor point. by and large skin-whitening in east asia has almost nothing to do with colonialisation and pre-dates it by centuries.

the whole thing though, ugh. and srsly who wants to 'feel' like a virgin again?! it's not being done for the woman's benefit.

I agree the idea is horrible. Although I don't think people should be prevented from applying creams that won't do anything useful to their vaginas, the marketing is very distasteful and I don't like the implied message.

However, drawing any conclusions about Indian culture and society (I'm not accusing anyone of doing this, but just in case!) on the back of the existence of this cream is a waste of time. After all, what you might consider to be the 'Western' version of this cream (more info here too) is a lot more drastic and distasteful.