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@dan
I have to say that this line of thinking really irritates me, and essentially just boils down to what stickers are on the frame. Brand snobbishness.
Good design is good design, whether you make 4 copies or 4 million. I would genuinely rather own a Madone which thousands of hours of R+D, testing and design has gone into than something like a Ritte - (which get posted time and time again in Porn) just Chinese/Pedal Force frames painted nicely and marked up.
Everyone here gushes like schoolgirls about pointless, backward design features like wishbone stays - and then turns their nose up at a stunning piece of engineering and design, purely because it was made by a company that makes a lot of bikes.
I wasn't a massive fan of the last Madone, until I saw a few in the flesh - they are beautifully finished and designed - Trek's attention to detail is stunning. Just because there are a lot of them doesn't mean they aren't porn - the two WW builds on the last page are hot.