Epic fail

They got so much twitter heat for this it was unreal.
And too fucking right

They have taken it down and are in the process of contacting everyone who expressed outrage at their base neanderthal marketting technique to apologise.

Apologies our 'tongue in cheek' viral has landed badly to say the least so we have removed it from our site.

We were not insinuating that women can't cycle. The British women were extremely successful at the 2012 Olympics and we are full of admiration for them and all women cyclists!

We were intending to make a light hearted viral to communicate that we just design for guys, NOT that women can't cycle.

Apologies for any offense that has been caused.

not good enough what kind of idiots have they got in their marketing dept.