Is cycle sport encouraging uptake of cycling?

What I meant was elite success doesn't directly financially assist the likes of the LCC, though that's my assumption.

Certainly not directly. It's all good, though--sport and everyday utility cycling can support each other. It's not a massively strong link. I envisage it a bit like the link between motorsport and everyday driving. Some people will really be fans, other people will be influenced much less directly, e.g. through benefiting from R&D that goes into new products for the racing market.

It is necessary, though, to decouple perceptions of everyday cycling from perceptions of bike racing. Everyday cycling still has an image of being impossibly hard and dangerous, and that has to change.