It was my idea in the first place, you just copied me ;)
Seriously though that's the pricing mechanics, if I want Red mechs I'd have to spend £90 more on the rear and over twice as much on the front, then it doesn't even come as clamp on, so I'd have to buy a SRAM clamp to go with it (more money) which would make the front mech heavier, defeating the point.
Also £110+ for a cassette I'm just going to wear out does not compute.
I have found Red shifters for £265, which is £1 more than I can find Force for.
£ 250.00
http://www.bike-discount.de/shop/k420/a7697/red-doubletap-brems-schalthebel-set.html