Is cycle sport encouraging uptake of cycling?

I dont really understand the whole attitude of wanting other people to do the something that you like doing.

When something puts a big fat smile on my face like cycling does, I love seeing that smile on other people's faces. Especially people I know who have been mildly curious for a long time but always too scared to give it a go. There is nothing that warms my heart more than seeing a beginner cyclist ride a lap by themselves. Luckily I get to see that every week at work!

Never mind the fact that more cyclists = better overall for cycling.