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@TerrXL
I don't think the average person would see Wiggin's success on the pro circuit and immediately think 'I'm going to start cycling to and from work on a £5k+ bike, fully outfitted in lycra!'
Most of us do not give these things so much thought. I'm still not convinced pro cycling will have a significant impact on encouraging more people to commute on their bike but one can hope. What's not helping is Wiggins pushing helmets on cyclists. I think that only dissuades certain would-be riders.